The Color of Your Office

Driven by the simplicity and power of color, businesses small and large are moving to incorporate color into their everyday work. Color communicates a professional, clear and concise message that will enhance a companys image while saving time and money by producing work that gets noticed, is easily understood and is remembered. It simply drives business!
Companies with the ability to output marketing literature, proposal, presentation materials, spread sheets and point of purchase material from a myriad of software programs in dynamic color will enjoy advantages over the competition.
Here are a few facts from DataQuest and the American Marketing Association about the impact of color:

Reader recognition of brand and company names increases 70% when color is used

Color increases the likelihood that people will buy a product by 85%

People are 80% more likely to remember what they read if it is in color

Color increases the probability that an article will be read by 40%

Color reduces errors on forms and questionnaires up to 70%

Invoices highlighted in color are paid 30% faster

Color speeds up learning and retention by up to 78%

People are 55% more likely to pick up a full-color direct mail piece first

Telephone listings in color can increase responses by 44%

Full color magazine ads can increase readership by 52% over black and white

Highlighted color text improves scan time by 15%

Color text targets improved scan time from 26-39%

Reader comprehension is improved 10-14% over non-color text emphasis

So if you're not doing color, why? If you are, are you sure that you're doing it in the most productive and cost effective way? It never been a better time to look the why's and the how's of bringing color in to color your office.